SEO has come a long way since the time webmasters started to apply various techniques to gain traffic for their websites. Today, it is a marketing channel that helps the websites to gain a lot of popularity. Every year SEO techniques develop and become more and more complex. Marketers refine their skill sets regularly and the search engines improve their algorithms. Optimizing on search engines have become a recognized field of online marketing these days.
Organic search
Websites of all industries have benefitted from doing SEO. National Retail Foundation has also mentioned that SEO is the most effective source for gaining new customers for almost 85 percent of the online retailers. Organic search is definitely the key to put the products and services to the front for the customers. Remember, search is the primary starting point for the online target customers. Organic search drives more than 51% of the traffic and is considered to be an effective tool for gaining customers.
Hidden content as black hat SEO technique
The main idea behind is that within the code for the website there will be content containing keywords, which will not be visible to the users of the website, but will be there. For every website, there are two meta tags, which hint at the content inside the website. These are helpful to the search engines to cache each webpage. In addition to selecting the right keyword, it is very important that you choose to write the right description. The description should define the content of the page.
Friendly URL’s
If you are planning to make your website popular and want a lot of people to visit your website, you need to make sure that the URLs you are using are search engine friendly. Friendly URLs will bring better crawling. URLs that are search engine friendly perform better in bringing better crawling.
Body tags matter too
When writing content for the website you need to break up the content into small paragraphs and sections. This would make things easier to read. In the headings for each of the pages, the header tags like H1, H2, and H3 are used. You should also note that proper keyword density in the content should be maintained. Keyword rich headlines are better than those without any keywords in them, however interesting. Relevant keywords also mention what your content is all about. However, keyword jamming is not the solution and you need to just mention what your website is all about. You should not repeat or overuse keywords. It will not help to attract search engine robots, rather will lead to your sites been banned from the search engines.
If you are doing SEO for the content of the pages of your website, you need to do so for the images that are there on the site. There might be many pictures and images being used on the site to make it attractive. Optimize all the images with appropriate keywords. This would help to gain better visibility for the website.