Are you on a lookout to increase the traffic of your website from your local clients? Are you aware of the factors that would help you to rank higher in the local results?
If you own a website and if you want to build up local clients then you should understand the way Google displays its local results. Local search engine optimization helps you to enhance your ranking and increases your visibility in the search engine of the local towns or cities. Most of the local customers use the internet to search for any local business.
Ways to Optimize the Website for the Local
Meta Title Tag: Every of page of your website should have a title tag that is exclusive. It should also be describing the contents of the website properly and should be brief. The contents must have the keywords and should comprise of the name of the state and city.
URL: The URLs that you create should be easy to read and understand. It should be such that it describes the page.
Header: There are mainly two headers H1 and H2. You should treat you H1 like it is a newspaper headline. The headings should have code that is capable of formatting texts.
User Centric: The content should be useful and relevant. The viewers should find it helpful and relevant. The content that you write should be exclusive. Incorporate the services and products offered by your company in the content. The keywords in the content should be distributed consistently. The content that you create should be written keeping it mind the viewers. The content should also be of high quality.
Informative: You should provide proper information of your location. The area code that you give must match with the city that you are ranking for. The given phone number must be exclusively for business purpose and should be permanent. You should take care not to use a PO Box but a proper physical address.
Social Media: You should link the website to social media which will increase the visibility of your website. You can link it to Twitter, Facebook and other sites.
Photo Quality: The photos that are included in the website should be of high quality. It should have an alt tag. This basically means that you are the image should be described to the search engine.
Mobile friendly: More than half of the customers these days use their Smartphones to search for a product online. It saves their time. Thus, you should make your site mobile friendly. This would help you to rank higher in the search engines. It is very important to stand out among the crowd.
Claim a Business Page: Most of the businesses in the world have their business page on Google or Bing. This will help you to be visible in the map pack of the search results of Google in the Google Map.
Category: The category that you choose for the description of your business should be as less as possible.