For increasing the visibility of the web site, it is important to get it optimized. Search engine optimization is a good way to achieve this end and so is PPC. But, most marketers make the mistake of using either one of the campaigns. If the two are combined together they can give even better results. With the combination of the two the campaign goals can be met easily.
The first part is developing a comprehensive SEO strategy, that will surely help you rise on top of the search engine visibility. You will also get responsive feedback from the customer base. The PPC or the pay per click directs the web site traffic to the displayed ads and banners. This is said to be very cost effective and you will be able to come into direct contact with your customers.
Combining both the processes need to be in a systematic way. Combining both needs to be done very carefully. The steps
that you should take for the successful combination are:
The first step is setting up the PPC campaigns. This is a very important page as it will direct the net traffic to your site. They are usually the most effective when they have ad groups attached to the relevant keywords to the page that you want the visitors to go. If it is not done in that way, the search engine to send the visitors to the homepage and that will not be as insightful as you want.
Adwords account link with Google analytics: This is the second most step that you must definitely follow. This will also help you gather the data and the statistics better regarding the type of customers, conversion rate and bounce rate. In short this will give you a proper idea regarding the condition of your web site and if needs attention.
Combining SEO and PPC
The first step to this is creating a landing page. The pages need to be targeted in order to get the best in SEO and PPC goals.
The next step is going for the right keyword selection. Keywords are very important for SEO and successful optimization of the sites. Due to Google’s change in algorithms, the Adwords have turned out to be the most reliable tool where keyword assessment is concerned. You can do it by analyzing the Adwords keywords and then export the results to the aimed site of SEO practices and strategies. The paid search ads can be quite pricey and one may find difficulty in purchasing them.
Then you can bid on your brand is a very good idea since it will help you achieve dual advantages. You brand’s value will increase significantly and you will gain reinforcement. If the searches are branded, it usually gets higher conversion rate and the costs are also significantly lower.
PPC for building links: You can use the PPC to promote your content and the SEO. The two work well together and will help you gain more hits.