So what is multi-lingual SEO? Multi-lingual SEO is a web practice that results in better multi-language website page rankings across search engines or in other words, getting your website viewed on the first page whenever a user searches with keywords related to your business on a search engine like Google or Bing. So the question that begs is how exactly does this bring traffic to my website?
Previously, search engines relied only on keywords to rank pages in terms of what was relevant and what was not. This loophole saw some pages having better page ranks even when they contained less useful information. However, times have changed and search engines are now programmed with constantly updated algorithms to help users get what they need on the first page of the search results and if possible, the very first link they see after making the search.
As a concerned businessman or blogger that has content online, it is best to know how you can get users to your site. Remember, when more users are directed to your page from the search engines, it will translate into more traffic, resulting in potentially more sales. Marketing is a game of probabilities, and increasing your web traffic gives you more chances of making a sale. With the best practices of multi-lingual SEO implemented, you will be surprised by the massive benefits they can bring from search engines. This is exceptionally imperative for a company that has a global vision and presence.
Here are some good practices:
- Try to make sure that your page is written in a single language
When a website is written in multiple languages on the same page, web crawlers find it difficult to get data from your page and when this happens, the indexer which is supposed to rank your pages, will drop the page rankings and consider other pages that are written in a single language to be more relevant to the end users. It is advisable to stick to just one language per page in order to improve your traffic.
- Domain Geo targeting.
Depending on the type of business or service, getting the right domain name is crucial. If you are targeting the French, it is best to buy an example.fr domain and write your page in French. This will no doubt improve your rankings on France search results; if you are targeting a global audience, get something like an example.com. Sometimes you can write different pages in different languages plus get their respective domain to get the optimal results from the search engines, giving your business a huge boost in terms of the traffic.
- Adding website to different search engines.
In multi-lingual SEO, it is good to index your site on various search engines to get increased traffic. For example, adding your Russian page to Yandex will capture more traffic for your page as opposed to Google in Russia. It is not always optimal to solely focus on the big search engines as they may not be the locals’ preferred choice.