When it comes to launching a new SEO strategy, many websites often consider redeveloping, or launching as an entire new service. A key part of this, in many owners eyes, is to launch a brand new website.
This isn’t just true for start-ups either. Even big companies change their name, re-brand and refocus in a new direction. Launching a new web platform is a great way to reinvent yourself… if done right. Here are 5 requirements for a new website to maintain high SEO efficiency.
There is a lot to say about your choice of name. When it comes to websites, the right domain name is vital. There are many things to consider, but here are some of the basics:
- Is your domain under the right URL? .Com is a very popular domain name for obvious reasons, yet national variants (.de, .uk etc) are all also popular.
- Is it brandable? Your new name shouldn’t be compromised by another website. For example, if your company name has more than one word, is there a similar website that already exists?
- Is it intuitive? Domains don’t need to be keywords, but they should be relevant to the niche. In some cases, such as fashion, this isn’t the case, but something that is memorable will certainly help.
When launching a new platform, it helps to redirect people from the previous URL. However, redirecting can be a dangerous thing. The best option is to possibly have all redirects to your landing pages. If you start redirecting each page to its new equivalent, you might end up with some problems.
Similarly, such redirects may exhaust a search engines crawling budget, thus minimising the impact of any SEO services and efforts.
Create a Robots.txt file
If there’s one thing that can’t be overlooked when setting up a new site, its the robots.txt file. This file does so much, telling crawler bots what should and should not be indexed, that to not use it is too risky.
This is especially true when you consider the amount of pages, such as individual product pages and shopping carts, that don’t need to be indexed. The shopping cart will be something that many people go on – by way of shopping – but it isn’t a page you want turning up in the SERPs.
Title And Meta Tags
A key part to any website optimisation is having the right meta tags. A new site launch, or relaunch, is an ideal way to achieve this.
This is where SEO services can really come in useful. If you can achieve some decent keyword research, you can find the right data for each page with ease. This will not only help highlight your site on search results, it will also better tell these search engines which page is relating to which topic.
How many clicks does it take to get from one part of your website to another? The longer it takes, the more you risk loosing users. Many websites use a navigation history (such as Home>Products> etc) to show users where they have been, so that they can easily get back to somewhere else.
At the same time, a header or side-bar can help offer quick-access to important sub-landing pages. At the most, 2-3 clicks is a good length. While product pages tend to be much deeper, try to instead use filters to present all of the required information and products on one page, where possible.