The Ultimate Guide to Managing PPC Campaigns

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The Ultimate Guide to Managing PPC Campaigns

You may have already invested in SEO for your website. However, have you considered paying to get your services advertised on Google? Pay-per-click marketing campaigns are certainly a good way to bring in more customers to your site. In order to do so, you simply need to get yourself an account with Google AdWords.



This is a highly detailed platform that has all the options required for an in-depth management of your PPC campaigns. Be that as it may, using it can be a bit confusing especially for those new to it. Here is a guide that can help you make sense of the platform and use it for your marketing success.

Tips for PPC Campaigns

  • You should certainly keep testing different ads so that you can find one that brings in the most results.
  • Avoid restricting your search terms to a few. Use a mixture of terms instead.
  • Using ad extensions can help you appear more professional.
  • Don’t forget to keep a track of the activities of your customers.
  • Use long-tail keywords as they are more effective in bringing in customers at a lower cost.
  • Consistency in your ads is crucial if you want to avoid a high bounce rate.
  • You should trial dynamic keywords.
  • Don’t forget to keep tweaking and fine-tuning your website and ad campaigns.
  • Make sure that the clicks are not wasted by ensuring relevancy between the ad and the landing page.


Understand the Analytics of Your Website and Search Campaigns

  • Discover the key locations of your consumer base and use the information to improve your PPC campaigns.
  • Research all avenues of ads such as display, video and mobile and invest in more than one of them.
  • Find out the key demographics of your business and use this data to improve targeting.
  • Use search words that lead to conversions so that the bounce rate can be minimized.
  • Keep your forms short and simple.
  • If the numbers are low, test out your theories instead of guessing at the source.
  • Always make sure that you are following the best practice guidelines laid down by Google.


Design Your Website Effectively

  • Make sure that the loading times of your webpages are as low as possible.
  • Use features that your competitors do not have in order to increase your traffic.
  • Your website must be optimized for all devices.
  • Check the landing page to ensure that it allows users to keep browsing without becoming too cluttered in the process.
  • Make use of AdWords to create different ads for different devices.
  • Include testimonials and reviews to build up trust.
  • Decrease the number of clicks required during the conversion process.


Make Use of Contextual Advertising

  • Create ads that target specific devices based on which device brings you most results.
  • On the other hand, you should not neglect the audience that comes from mobile devices.
  • Implement keywords in your URLs to boost the traffic.
  • Your graphics should be relevant to the search query.
  • There are certain features available in AdWords that are displayed in mobile devices such as call buttons. Ensure that these features are used.

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