Do you have an Ecommerce website? Do you want to improve the ranking of the commodities available in your online shopping site? The most vital part of an Ecommerce website is the uniqueness of the product description. Reproducing the same product description on your website as the manufacturer will only affect your product ranking on Google. Here are some guidelines that you need to maintain to the Ecommerce SEO.
Researching on keywords
You should perform an extensive research on the keywords. They should be chosen keeping in mind what the keywords customers use to look for a particular product. Each of your pages should have its focus on one primary keyword and also have a secondary keyword. The home page has to be optimized for the brand name.
Social media interaction
Your Ecommerce website page should be linked to the social networking site. There should be buttons in all the required pages. The customers should be able to share that content of the page. The display of the links to the social media website should be clearly seen. One important aspect of the Ecommerce site is that customers should be able to share the product that they purchased, with the friends and family on the social media.
Interlinking the page
The pages should be linked to other relevant pages on the website rather than just the home page. The main title of the page should differ from the title that is there on the linked page.
Describing the page
The pages in the website should be described, but the description should not be more than hundred and fifty words. Make sure to exclude keywords from the title of the page. The description should not be plagiarized and if needed make sure to get it checked by a professional editor.
Formulating the content
You should include the keyword in the content for around five times. Besides this, the content should be interesting. Include videos and pictures so that browsing through the website becomes a pleasant experience for the customers.
Managing the URL
The brand name should have an URL and each of the word in URL should be separated by a dash. Take the help of categories and filters to manage the URL consistently.
Keeping the title of the page
The title of your page should not have more than seventy characters. The title of the page should be distinctive. The title should never be stuffed with too many keywords.
Managing the page load time
The loading time of your web page should not be more than three minutes. The image format should be .gif, .jpg, or .png. The Plug-ins that you have on your website should be reduced as too many Plug-ins can increase the loading time. The pingbacks and trackbacks should be turned off.
Managing Google error
There are tools available through which you can keep a check on your website. Conduct a frequent check through these tools. You should also set a sitemap and submit it. Include redirects for those pages which are no longer in existence.