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Dental Marketing

What is Dental Marketing?

Every aspect of medicine has its own marketing style and dentistry is not unlike any other. It has to have its marketing strategy in order to draw in as many patients as possible particularly in your demographic area. Research of the demographics of the area is vital to the thriving spirit of a dental practice.

Simple tactics may be taken to advertise your dental practice which some may take as trivial but are in fact nonetheless so. Tactics such as sponsoring sports events such as basketball in the area and distributing toothbrushes with your card on it are one simple way which may seem trivial but will actually work out for the fun and profit it will bring.

Other ways of promoting your dental practice include:

Emails

hrough emails one can send off advertisements, doctor’s appointments, billings and even some shiny reminders that you haven’t seen them in a while. Emails are easy, fun and convenient ways to communicate with your patients and statistics say that this inexpensive manner of delivering communication gives about $ 40 more from a dollar’s worth of spending. 75% of health professionals prefer emails as a means of telecommunication through their tablets and smartphones.

Emails

Direct mail

snail mail is still a way to go especially for the baby boomers out there who still rely on good old fashioned mail. For every 5,000 postcards sent about 35 new patients are garnered to the dental clinic which makes it still a marvelous way of promoting your practice.

Direct mail has been used long before emails came into the fore and baby boomers are still used to getting their regular mail from the postman. They still love the attractive postcards and flyers that come through the mail which they can handle with their hands and read on their own.

Direct mail

Local Facebook Ads

these are cards by Facebook which you may use in the local circles and not have to go all the way to Michigan to advertise your small, decent practice. This allows for you to advertise in your local setting and be able to set appointments as soon as possible because this is what this type of ad is most beneficial about, it allows for immediate attention being local.

Details such as hours to get there to your place of practice or phone numbers, dental practitioners’ backgrounds may be included for a more thorough knowledge of your dental clinic.

Local Facebook Ads

Demographic Targeting by Facebook

did you know that Facebook allows for demographic typing of groups of people in your area. They can go by what types of people bought which type of stuff recently which may help you sort out what kind of people would be interested in which services from your practice considering the choices they made. These may be done by demographically typing people according to their language, relationship status, race, preferences. Since women make 90% of all dental buying decisions, this may be a way of directing your advertisements to mommies out there who would be most relieved to know about your dental offerings according to type.

Demographic Targeting by Facebook

Reminders to Appointments

There used to be the local post office that delivered reminders of dental appointments. These were very thoughtful reminders of appointments and were very much welcomed by patients. These days, things are more streamlined. Dental appointments are plotted out in google calendars, google confirmation alerts, and appointments setters care also of google. These are easier and fun times to have the innovations of technology at our hands so that these things are done faster and more attractive to the patients, if not more inexpensive compared to the paper culture of the previous era. This can also be a means for the patients to set their appointments for, say, teeth cleaning.

Reminders to Appointments

Income Targeting by Google Ads

it is a known fact that people constantly need to be reminded about their health. Google Ads has a fine way of targeting people according to their bracket of income to define what they need to be reminded of. The higher bracket of income-producing families may be reminded of the finer points of their teeth responsibilities while those on the lower income bracket would be best reminded of simple values of basic teeth management.

Income Targeting by Google Ads

Remarketing Ads`

this is an easy trick which you may use to recycle bunches of people to check out your website again. This may be done if you have copies of people’s emails and are able to rehash these numbers into looking at your website again. Leveraging through Customer Match of Google Ads or Facebook is not uncommon and you can entice them to teeth cleaning or teeth whitening, services which they have not encountered before. See here how Remarketing works.

Remarketing Ads`

Messaging Ad Type on Facebook

soon a great innovation on Facebook messenger will allow businesses to advertise their wares or services through messenger messages. This is a cool way of delivering business messages for people on the go and can catch their needed business news on Facebook messenger. For dental practitioners, you may now add messages of dental servicing that you now cater to and will be out in the market soon. Dental services will now be more plausible and clarified to patients as they are now spelled out in messaging and will be much help to people who do not have time to check out advertisements from your website when they can easily be seen in your Facebook messenger.

Messaging Ad Type on Facebook

Google Map Ads

are most convenient because they can drop down information of dentists in the area on the google map that is used. Wouldn’t it be wonderful if an ailing person with a toothache requiring immediate attention could just pinpoint a certain area on google map and find a much-needed dentist? Directions are also conveniently given so that you can easily find your way to the dentist and you can be there in less time than if you were to ask each and every person in the block for a dentist or to rush to your personal dentist who may be miles away.

Google Map Ads

Emergency Keywords

if you are truly up for it, add emergency to your keyword definition of the practice you give because who knows who may need your attention on some godforsaken night when the patient is uncertain who can give him medical dental attention qualified to do so at that hour because you emphasized that you can give remedy on an emergency situation at all hours of the day. Just be certain that you can certainly give what you promised to deliver and that is good, quality service at any hour of the day or night.

Emergency Keywords

Waze Ads

such as Google Maps, Waze ads can direct patients to your place of dental practice by answering their needed attention for the nearest, qualified dentist. Waze ads are usually used to navigate vehicles through the maze of roads that they go through. Thus, it may also be a means to advertise your practice to people in the vicinity in need of your help. This is a clever way of using everyday gadgets in the market today to get the traffic into your clinic door.

Waze Ads

ZocDoc

millennials just hate the harassing activity of having to haggle for a proper medical practitioner over the phone. ZocDoc is a new app which shows which doctors have which insurance services, specialty, location, and scheduling. This truly sums up the doctors without the need to directly communicate with each one of them which in truth can be a bit of a blockage to their streamlined lives. This app fits perfectly with their dental needs. They can just set an appointment and come in at the aforementioned time and be given the treatment they expect from the information they were given by the app

ZocDoc

Yelp

as a millennial you would want everything streamlined and excellent just as you are of an excellent breed. You demand quality which is why in the realm of medical practitioners you would want the best. Here is where Yelp comes in. They give reviews of the best in the business including, the dental practice. As a dental practitioner, it would be good to have your business graded by Yelp to attract many who are now relying on Yelp to find the best practice in town.

Yelp

Instagram

from pimple popper agreeable dermatologists to before and after photos of braces from orthodontists, these people are using Instagram to advertise their medical practice in ways which can be amusing as well as informative. Since the first establishment of the Internet, Instagram photos with captions have given away mileage of information in fun, informal ways which are top of the tier.

Instagram

Referral Bonuses

referral bonuses are fun and friendly ways for people to encourage other people to invite other people to your practice. You can give them incentives like discounts for next visits or free dental cleaning. Furthermore, you can send off cards for them to spread around for others to see and serve as invites to your dental practice. In every business referral bonuses have always been a fun way of inviting friends to try out what they approve of. Fun stickers or non-cavity causing candies are fun and deliberate ways to lure patients to your clinic. There are many creative ways to do this and have fun finding the right referral bonus techniques for you.

Referral Bonuses

Video Advertising

words, as well as images, can go miles to express the thought behind them. Advertising with videos tells a narrative of real people doing real, professional dental services that go a long way of telling people what really goes on in a dental service clinic. The smiles of children after their braces have been taken off are a testament that no other advertisement can singularly show in one reel of the spool.

Video Advertising

Mobile Call only Ads

At the top of the search, make sure your name is on that list. Being listed ensures that smartphone holders are able to call you any time of the day or night and get the necessary appointment they need. These calls only ads allow patients to call as soon as they can to get the necessary dental help they need. In fact, 73% of searches are still done from a smartphone and 40% are done on a PC. This says a lot on what medium is quick to act upon health-related tasks.

Mobile Call only Ads

To cap it off :

These are just some of the ways we can strategize our way into marketing our dental practices. Some may seem trivial but all in all in these are just some of the fun ways we can market something as horrifying as a root canal. It isn’t necessary to scare the hell out of your patients especially the children. Telling them the truth with a bit of sugar coating won’t hurt one bit. What would hurt is if you were to produce an image of your practice as a bat cave complete with hard, shiny, metal tools which are clichéd ideas of a dental practice that gives it to you like there was no fun in life anymore.

Google maps and Waze are good to involve in this list of ways for them to get to you faster in an emergency situation. Good visuals such as videography of attending dentists doing their task with enthusiasm and a positive gleam beneath the mask they wear on their faces can go a mile of saying this doesn’t have to be an unpleasant experience.

Google Ads and Facebook, if carefully studied for its messaging and streamlining appointment services can be such an inexpensive way of managing everything in ways which are familiar to all of us.

Marketing of Dental Practice has gone a long way from catalogs through posts. Emails have done a lot to replace though not totally so, what can now be done in a matter of seconds. We are at the time of millennials who want everything streamlined and excellent. Let’s keep it that way.

 

Dental Marketing - Digital Marketing for Dental Practices

We understand that running a Dental practice can be a tough task, especially when you are responsible to treat the patients and focus on bringing new patients to your practice. Many Dentists do not understand that merely by having a high street dental practice will not automatically bring them the clientele. Dentists have very little marketing know-how that's where we come in to help them get the patients and visibility their Dental practice needs. Having a Dental website is just the start of the process, the main part of the process entails the actual implementation of an effective marketing campaign that delivers great quality traffic and helps convert them into new patients. All in all, our goal is to create a profitable Dental practice and a continuous revenue stream. 

What makes Lowcostseo unique from the rest of the Dental marketing companies is that our experience and expertise in medical related SEO is second to none. We comprehend the dental practice's business model and our marketing strategy is built around achieving those goals set by Dentists. 

Let us assist you with your Dental Marketing and attracting new patients so you can focus on what you do best, which is providing excellent Dental care services. 

 

Dental Marketing Mistakes Made By Dentists

Digital marketing is accessible for just about any business, the dental field included. Most dentists who tinker about with online marketing soon find themselves dismayed on account of campaigns that give lackluster results.

You could spend a thousand and more grand on a new website, post blog on a semi-regular basis, spend time around with social media marketing – and after a couple months, still, the flow of new patients hasn’t happened YET.

Read further to see if you have done some, or all, of these typical marketing mistakes many dentists do.

1. The website that fails to convert

Plenty of dentists have their own practice website. But unfortunately, many of these dental websites don’t necessarily convert new patients. There’s a website designer who painstakingly built a nice-looking site which turns out that it can do MORE: colorful stock photos, well-described service pages, and a contact page where patients can set an appointment.

So, what could be wrong here? Website design isn’t enough. It’s important that a much friendlier design that can cater and make prospective patients feel “right at home” with your site. This can set your dental website apart from the many dozens of other dentists in their location.

Detailing your dental services on your site’s page is a good step. Just keep it simple, focusing mostly on the services that you offer.

On the other hand, a website with dull content lacks inspiration, and basically flat in its conversation-like approach` is highly unlikely to convert new patients. When it comes to website design that truly converts, always think about what the patient wants.

1. The website that fails to convert

2. Not keeping tabs on your online reputation

These days, online users value their digital peers’ opinions. And there’s an increasing number of mediums within which patients can send their gratitude, or even voice out their frustrations with your practice.

So in this case, keeping tabs on your online reputation is a requirement; and is more important. In a digital marketing study that was conducted in March 2018, there’s a whopping 72 percent of consumers trust online feedback reported from this study. Needless to say, what online users have to say about a service, or a practice, even, is as conducive as personal recommendations.

Unsatisfactory online feedback can be a problem even for a word-of-mouth referral. The first thing a prospective patient does when they’re referred to you is they search your name on Google. It’s a mistake to assume that Google reviews, some of which are unpleasant, will go amiss. Digital feedback often has the highest commendation rather than a personal acquaintance.

2. Not keeping tabs on your online reputation

3. Not giving importance to useful metrics

Large heaps of dental practitioners that are new to the digital marketing industry use the same method they employed with traditional advertising. That said, they shell out thousands of dollars not particularly certain to what is and isn’t working.

Determining successes and failures is a key point to the achievements of your online efforts in the long term. And thinking you have the proper tools in place, you can see precisely how your campaigns’ performance.

To measure your website data there is Google Analytics to analyze its overall performance of your website: the number of visitors your site attracts along with their location. GA can also show you how well-engaged they are with your content. These are very useful metrics. But the best metric of all is the new patients your website produces.

However, a small percentage of dentists do this kind of measurement of data -- that is, using a third-party software for tracking new patients that connects the dental practice website to their patient database.

A patient tracker is one good testament that a dentist’s website is returning their investment. By including a new patient on a website dashboard, a dentist can see just see the impact of their online presence. To avail of the patient tracker, consult with us for your practice website.

 3. Not giving importance to useful metrics

4. Wanting immediate results

With online marketing comes cultivating unreasonable hopes for instant success. Putting forth efforts on a dental SEO campaign is indeed hard work. And high expectations overnight is one of the biggest mistakes you can make.

In paid advertising such as Facebook Ads and Google AdWords, there are no overnight digital marketing solutions. If you hope to generate, say, ten new patients in your first month of the campaign, you might forgo the attempt altogether.

Social media marketing, content, and email marketing, and SEO can all take time to yield results so it’s best to build a strong foundation and start from there. The best dental marketing campaign results happen can take time. Quality must be found on your website and a stream of new patients. Always keep in mind that most campaigns start and stop, and a website works 24/7 all throughout the year.

 4. Wanting immediate results

5. Neglecting your website

The online world is susceptible to changes, and a website can last for only 3 to 5 years. If your website has exceeded the three-to-five year, then your competitors are most likely going ahead of you.

Keep your website updated. From tweaking a bit of your website design to posting fresh content, always make sure readers can reach you if you want to acquire new patients. A mark of a good dental SEO marketing is keeping things going. And a good and trusted dental SEO agency can do all the work for your practice website. Also, user behaviors are often changing. Stay ahead on the competition by reaching out often to readers and convert them as new patients.

 5. Neglecting your website

To wrap it up:

Many dental practitioners have resorted to dental SEO and have found its efficacy with their chosen reliable online agency. From setting up a website, website design, posting original articles and content, using metrics to track visitors, success is never away. When it comes to quality, never abandon your website. There are so much to be done, and a day without a new patient from your website can mean another loss in your business. Get your dental practice going by avoiding these mistakes.

Getting Started: Dental Marketing for a Brand New Dentist

Spending years of studying and internship and finally graduating from dental school is one big of a journey. Setting your education to practice in motion – by establishing a business from scratch – is an even bigger challenge.

First, there are logistical obstacles. In setting up physical shop or office, legal documents and other permits are necessary.

These days opening up an office for your dental practice is not enough. It’s always typical to hang a “We’re Open” signage on the door and wait for a new patient or two to come by. These are modern times already. Dentistry is investment enough, and of course, you would want to see how well your years and years of schooling would fare. And this is where dental marketing for a brand new dentist begins. For a newly graduate such as you, you need to up your marketing level with the help of a dental marketing agency to gain more patients.

Every day, huge numbers of potential customers use local search to know the best local businesses in their geographical area. You too can boost your chances greatly of getting noticed by these potential customers and convert them into new patients by choosing and finally working with an experienced local consultancy.

Dental Marketing: Boost Your Business With Local SEO

In a nutshell, local SEO services provide a very targeted digital marketing method. This allows you to position your strategically place your dental practice on search engines and other online marketing sites so that you are easily seen by potential patients.

Once you have understood and finally decided to use local SEO for your dental practice, implementing a dental marketing plan must be laid out so you can attract new patients. When establishing a brand new practice, consider the three important factors listed below:

1. Choosing your practice location

There are many options to consider when it comes to selecting your practice location, other than the other necessities such as commercial space, length of the lease, cost, and such.

So now let’s say you have chosen a location good enough for your dental practice. And these may just be some important questions you’ve in mind:

  1. Does it have an ample parking space that is easily accessible for patients?
  2. Is the area full of competitors in the dental field?
  3. Is the new location easily seen from the street?
  4. Can my new office space accommodate other rooms for future expansion?

Does it have an ample parking space that is easily accessible for patients? Is the area full of competitors in the dental field? Is the new location easily seen from the street? Can my new office space accommodate other rooms for future expansion?

 1. Choosing your practice location

2. Establishing your brand and making it known

There are major brands that really made it through the years, thanks to marketing. In planning to set up a dental practice business, certain steps are carefully made to be successful. The process may take some time but with focus, dedication, and hard work it’s important that the consistency of your brand is established across all marketing channels.

Also, your logo is just one part of your dental marketing campaign. It is your main practice image. So prior to developing your brand, below are some questions to ask yourself:

  1. Who is my ideal patient?
  2. If I can name my top specialties or services, what would they be?
  3. If I were to build my own team, what kind would it be?
  4. What do I want my patients to expect when they go to visit my office?

Such questions will act as your personal marketing guide toward your practice brand, as you weigh on things like the signage of your location, brand logo, office décor, and other materials needed for marketing.

Branding is the first step to building a marketing plan. Without it, you don’t have anything to build on.

 2. Establishing your brand and making it known

3. Your Digital Presence

Now it’s time to acquire new patients!

And of course, difficulties in keeping up-to-date and maintaining a full schedule with your patients does happen.

Traditional marketing to help in this. Yellow page advertisements and fliers would do. But in today’s daily living, many people rely on the Internet to search the business they need. Your dental practice isn’t any different which is why you should consider hiring a dental SEO agency for this kind of work.

These days, the most effective methods of marketing are found mainly on the Internet. Digital marketing isn’t just comprised of fancy website building; It’s about planning and finally creating a patient-friendly website that has staying power across search engines.

There are 5 factors in digital marketing that can prove to be very useful to your campaigns, namely:

  1. A high-quality website that entices readers as new patients:
  2. Acquiring true website traffic
  3. Email marketing
  4. Reputation management
  5. Social media marketing
 3. Your Digital Presence

What is Medical SEO?

SEO or Search Engine Optimization is the capability of placing your information on the top three tiers of listing on Google. Medical SEO is particularly placing your medical treatment guide information on the top three levels of Google. Search Engines such as Yahoo will place you on the top so that those who are harried or under emergency will take in your information over and above other medical treatments.

There is competition out there for your site to be seen and finding a good SEO Content Writer can help in placing you on top by using some very important keywords regarding your information in well-chosen places in the content of your site so that this will catch attention and will result in being up there in the list.

It's called driving traffic to your site in a blink of an eye, so to speak. Driven to find the best information through content will bring in the people to your doorstep be it a clinic, a hospital or you as a physician. Medical SEO is crucial because it is a matter of life and this will need to be immediate.

SEO works in such a way that Google utilizes crawlers to find the best content to be listed above all else. Sometimes it's the most traffic driven site that they catch, sometimes it's the content that worked its way well to give the best result.

Optimization in Search Engine Organization is bringing the best meta description or taglines so that it sticks out as unique and in a friendly way.

We wonder how to climb up there with your search friendly site. It has something to do with the calculated effort of Google with the use of Algorithm to search for the best results for queries made by people.

Internal links are also important in building a blog or content for these are quick referencing to other links. It is redirecting your viewers to segue to other sites for more clarifications. This is important so that more information can be contained in your content without stuffing them all in one container. There are different factors that can drive your site up to the list of Google's best due to algorithmic search and these are the following:

Utilization of the right medical keywords- If you fill your content with the right medical keywords your site will be driven up the search engine list. It would be most fortunate if you could get a fine researcher who could come up with the right medical terms turned keywords to place in well-meaning spots in your content.

A medical site must be modernized: secure, fast and mobile-friendly- Most searchers use their smartphones to find the right physician, clinic or hospital especially during cases of emergency therefore utility must be fast and secure. It must come up in a matter of seconds or your competitors will beat you to it. How to do this? Great content with the right keywords will do this for you.

Quality Content- You must be able to come up with content that does not only develop keywords but the content must be of good quality. It must make sense and talk to the searchers and address their needs in every way considering their query.

Medical Schema- you must utilize the right medical schema or snippets of words that can be full of importance where you are able to insert the meaning of a condition and all the wealth of information about it. There are medical schema generators you can make use of an insert into your site for well-meaning traffic.

Use meta descriptions- utilization of snippets of about 155 characters on the matter of medical considerations can help although sometimes search engines tend to pull them down.

Optimized images and videos- you would want to have a fun friendly and colorful site that would provide not only information but attractive draw into your site. They really do make a difference from drab content that is filled with information and not segmented with wonderful images and videos that would probably clarify matters more than words can.

Citations- do not forget to cite notes from other voices of authority because these backlinks bring more power and substance to your content because you are bringing in information from persons with more knowledge than you have or you bring in sources of where certain medical terms have come from like a sense of history.

There is nothing to stop me from writing about keywords. You must use the proper industrial keywords and there is no harm in using a Google Keyword Generator for this aspect. You will be faced with keywords that would bring more information suitable for your content thus you may now place them in various parts of your content sensibly. For example, Allergies+ your city and so on and so forth.

To cap it off :

All in all Medical SEO is a much-needed strategy to make your presence in the industry known and this all begins with the internet where everyone is. Another aspect we should never forget is to have a medical presence in social networks. Perhaps insert in your content where your social presence may be felt. Driving your searchers to your Facebook page will give them something more information that cannot be absolutely included in one content. A social presence reflects that you have a good presence in the medical community.

Medical SEO is the perfect strategy for your online needs to show you are competitive and an effective practitioner. Remembering all aspects of making a Medical SEO will drive traffic to your practice and will keep you up to date in the minds of those who need your services. As a clinic or a hospital, this is vital as well because people will know the nearest place to go to for cases of simple allergies or a full-blown emergency. Almost every medical practitioner has a professional presence on the information highway or the Internet. Content is always good because you are able to update your patients as to the latest medical practices that may be the difference between life and death or a life of pain versus a life of pleasure the way it should be