Content has become a very important matter for your website. The content will determine whether your visitor becomes interested in becoming your customer by making purchases. On the other hand, the content will also be used to incorporate keywords in so that search engine optimization procedures can be performed.
Unfortunately, it is not always possible to create a content that can perform both of those tasks. This is in fact a common problem. It is common to find content that are so attractive that most readers give serious thought to purchasing the products. Alternatively, there are other content that are perfect for an SEO campaign as keywords can be inserted easily.
Sadly, it can be quite difficult to create content which can balance both of these objectives in its creation. However, it is not impossible. There are a few tips that you can use so that you can create a content that can somewhat fulfill both objectives nicely.
Identifying the Targeted Audience
You should understand your audience. You need to identify the groups that have shown the most interest in your content or your products. Each group will have some specific tastes about the tone and style of the content they wish to read. Identifying these features will help you get the focus you need for your content.
Researching Keywords
It is impossible to start off a SEO campaign without knowing the keywords that will be most profitable for your business. You should research the possible keywords from various sources such as the Google keywords tool. After researching them, you can create a list of the keywords that will be best suited for promoting your business.
Variety in Keywords and Long tail
By placing variations in your keywords you can enhance the SEO of your content and by extension, your website. You can place variations in keywords quite easily by using synonyms or any words that are related to your main keyword. Long tail keywords are another possibility as you can use them in your content nicely.
Keyword Headlines
You can use some of the keywords as the headlines of your content. They can also make suitable subheads as well.
Keyword Density
You should ensure that your content does not have keyword stuffing. Lots of keywords can make the content look poor and at the same time your website will be penalized by Google. The density of your keywords should not be more than 3%. You can use synonyms to avoid keyword stuffing. At the same time, identify the keywords that have the highest priority. These keywords should find a place in the first 50 or 100 words of your content.
Tone and Style
A content piece will be appreciated by your customers if they can read and understand it quite easily. That is why you should avoid using sentences that are complicated. The tone should be interesting. It should also be humorous if it is suitable for the content. Bullet points can be useful in creating breaks in the content so that the content can be read easily.
Content, first and foremost, always serves a purpose. Whether its directly on your website, or a third party website (with a goal to linking and improving SEO), all content has a reason to exist. For you, that objective is clear but, for potential readers, it’s something completely different.
Sometimes such SEO content exists to inform. Other times, it is to entertain. Content comes in many shapes and sizes, but it should always mean something to the person reading it. If they engage with it, they’re more likely to engage with you and your business after all. It also helps for SEO purposes, as worthwhile content is appreciated more and shared across the web, with your link being shared too.
Audience
Content is all about reaching an audience. Whether its a local audience, age range of a matter of taste, content needs to be targeted. Broad content lacks substance and, if its unrelated to your business, any attempt at links might just be viewed as spam by Google’s algorithms and preferences.
Length?
How long any piece of content should be depends on its nature. In-depth articles are quite long, for instance, whereas a blog post could be 300-400 words if its to the point. Many experts have already concluded that while long form SEO content might get shared more often than shorter variants, that doesn’t necessarily make it great.
The KISS principle
When it comes to content, there’s a term that’s been used since marketing first existed – Keep It Simple, Stupid. All content should be precise, clear and simple in what it offers. Online browsers will read your copy with an aim to acquiring knowledge, or answering a question. Over-thinking deviates from this.
Look at it this way, if you read a blog post called “Improving your bedroom décor”, you’re not going to appreciate lengthy paragraphs on kitchen designs. Sure, it’s related to the original subject, but it detracts from the original purpose. Similarly, an in-depth look into individual bedroom items to fluff the piece out is no longer simple. All of this would stand to lose your audience, lose potential clicks and prevent the content from being great.
KISS Keywords
In fact, the same can be said for keywords. There’s an argument to be made for what keywords to use, depending on what you want. A person searching for “black shoes”, for example, isn’t necessarily looking to make a purchase. Someone looking for “black shoes Nike air Max”, on the other hand, clearly is. Finding the keywords that relate to the audience you want – and creating the SEO content that they would want to read – is absolutely essential.
Of course, we offer fantastic content as part of our article and SEO services. These same principles also apply to PPC and social media services. It’s not about fancy code or just hitting the right keyword. The very best content reaches to its audience and exactly delivers what they want.