Effective Content Marketing Ideas
Let’s face it: SEO is now tougher than ever before mainly due to the increased strictness in penalizing of unnatural links by Google. By having high quality material is the only way of getting quality links in other pages as well as gaining trust from most of the search engines. Many SEOs have not deviated from this norm. They mark the intended keywords, and then create pages that lack proper content.
All businesses including multinational brands have the same aim; that of proving to be the biggest player in their specific areas. While local businesses seek for higher marketing levels but are at the lower level, big brands aim at higher levels, most likely all over the globe. To accomplish this, big brands spend a lot.
When it comes to content, people generally tend to think of imagery, WebPages and articles. This can be a major reason for failure by marketing teams. Having a limited perspective of want content entails can hinder the prospects of a business, whether small or large.
Staff as content
In order to give the best services to customer, the staff is should oriented into a good manner that appears friendly to the customers. This in turn has high returns to the business. Consider a coffee shop where the goods (drink/foods) and the staff are treated as equal.
Business premises as content
While operating a local business, get unique designs. This will attract attention from potential customers. In doing this ensures you operate on lean budget that affect wont running of the business. How business premises can assist in:
• Decorating the shop with a special design that will keep people talking.
• Offering free online services like Wi-Fi to customers will keeping them flocking on your business. Request them to like your social media link.
Products and Services as Content
Products offered in different businesses are same but the industry happens to be the same. This sets in competition. One needs to portray them in a unique way that traps the customer’s attention. Having different products from others is almost entirely impossible. All one needs is to offer services in a more friendly way that will keep customers talking.
Products offered should meet quality expectations of the customer. Care should be taken to prove to the customers that products are of no doubt the best. How products can promote the business;
• Engaging in give a ways that require online engagement.
• Creating themes for products at different seasons.
• Creating a group that collects feedback on your goods.
This involves setting good values, vision, cultures and missions for a business. How branding can help;
• Sponsoring sporting or cultural local events.
• Being partners with other local market players.
• Doing something extra ordinary i.e. above the norm
• In case of a restaurant, let the menus have your social media links.
Running a local business usually poses on the likelihood of meeting differently people on daily basis. These people are the customers who keep the business moving. How to utilize customers;
• Conducting polls with them and post good results on your website.
• Choose a customer who has pleased you in a month and reward him/her.
• Inviting journalists or bloggers for special tea on return ask them to blog about you.
Content comes in both online and offline forms. Most important is to get well what marketing strategy would result in. Online marketing is expensive. When the two are properly utilized, the results are amazing.
Content Marketing Ideas for Businesses with Small Budgets
We often come across the same idea that we should not concentrate on building links for our online businesses, but instead we should pay attention to the content we post. While this is understandable, many businesses seem to misunderstand this time and again. If you own a local company and do not have much money to fund your online marketing campaign, would spending that cash on a showy infographic be the right decision for you. In most cases, it isn’t.
The marketing objectives for small businesses and large companies are relatively similar they all want to realize brand is identity their field. The main difference is that a small business wants to establish brand exposure on a local level, for example, they want to reach the customers who want the products or services that they offer. On the other hand, multinationals or large corporations want to maximize brand exposure on a larger level (they are looking to be popular around the world and hence, they set huge budgets for this purpose. For that reason, the content of these two kinds of businesses can vary greatly. However, SEOs still have the right capacity to enhance their link processing. This can only be achieved by putting into consideration some few strategies. These strategies include but not limited to:
1. Examine the link contents
Compare the link with other potential competitors by use of powerful web tools like open site explorer. By going through the sites, one realizes pages with links distributed over it which point to pages within it that hold relevant material. Business oriented pages will hardly be viewed.
2. Identify potential customers
One first needs to make decisions on who is expected to benefit or require certain information before creating links. Websites which may find your content resourceful will most likely create a link to your page or contents. When such a link proves to of good help, more people and websites will want to be connected to it.
3. Generating content of high quality
Voluminous content may seem desirable but what matters most is quality. What special information it contains that is hardly obtained from other sources. The more information your content contains the higher the chance of getting more links. Make your content easy to be understood by incorporating illustrations like pictures, charts and where appropriate use graphs. Topics to write on should also be carefully chosen. Having topics which are not popular or not interesting may deny your post from being linked to other websites. Get those popular topics that are likely to be sought after by bloggers or other interested parties.
4. The content starts marketing your brand
As time passes and your precious content gets more links. It continues getting more targets as its now being shared among different people. Anyone who searches and finds the link important will most likely be waiting for your next content or search for previous ones. One way of keeping custody of such people is getting their email address. People will misspell your name while others may use incorrect URL all in the attempt of getting your links or content. You have already marketed yourself.
5. Develop appropriate measures.
This is done drafting calendars that help in scheduling your publications. Learn to stick on the planned schedule Publications that will contain important content should be spaced out. This allows or gives one enough time to create links and do appropriate marketing. Develop permanent strategies that make your work easier. This might create a lot attention on people and your content will get overwhelming searches.
Methods that tend to increase your success should be given first priority but still work on plans that are yet to be fruitful. Continue getting links from other sites and this will be possible by exploring new methods.
Look at this fantastic infographic by visual.ly providing a quick guide into reaching everyone.