As everyone is trying to sell online nowadays, it has become imperative to optimize the e-commerce content too. While the fundamentals of Search Engine Optimization remain the same, you need to keep some important points in mind in the case of e-commerce content because it is ultimately a combination of technical accuracy and customer orientation that defines online success in this era of increasingly intelligent search engines.
Make the Pages Use Friendly:
All the search engines are serious about user experience. If you make the experience pleasant and satisfactory, that is more likely to make the search engines happier too. Gone are the days of mechanical keyword-stuffing and link exchange. You need to build pages that provide apt product description with quality images. Also, the navigation and checkout should be as smooth as possible.
Be creative with the Images:
Present day internet is driven heavily by images. Quality images attract immediate attention and e-commerce websites are no different. Do not just be content with a thumbnail image. Go for larger images and if possible provide multiple images with 360 degree view of the product and while doing so, don't forget to provide “alt” texts for the images with relevant keywords.
Be economical but clever with your Wording:
Nobody reads more than a few words on the e-commerce sites. So your product descriptions need to be short and crisp without missing the important keywords. While choosing the keywords, always try to include alternative keywords that people may use for a particular product. More importantly, never forget to include them in the title and meta-tags of the product page. If you cannot figure out how to do it, never hesitate to seek technical help. Also, avoid using duplicate or copy pasted content in the e-commerce pages to save time. This one moment of lethargy can cost you heavily in the end.
Don’t forget the URL too:
Any content management system generally creates the URLs by default. They contain encoded numbers or random string of letters that do not make any sense. So, edit your URLs before you publish a product page and include product name or any relevant keyword instead of random numbers. Meaningful URLs make it easier for the search engines to find your pages. If the system does not allow you to do so, you should consider replacing the same.
User Generated Content:
Search engines like pages that regularly update and add new content. One way of achieving this without much effort is to allow users to do it. Allow ratings, reviews and comments by the customers to create user generated content. This will not only improve your search rankings but also make you look more reliable and genuine in the eyes of prospective buyers.
Understanding how you can optimize your content on your e-commerce site can give your web traffic a boost. Although it may seem tedious to implement the above-mentioned steps, it is increasingly pertinent to provide quality in an age where a new e-commerce site is created every few minutes.