When you have launched your business in the virtual world or the Internet your prime must be to gather as many traffic as possible. However, just by launching an official website of your company is not enough to gather traffic. There are various tools that are available these days that you must make use of in order to gather sufficient traffic.
However, one can certainly make use of various online marketing campaigns for the sake of advertising one’s business to customers. The best way to do is by simply making the presence felt about their business by the use of social networking sites. Various social networking sites that are available these days are Twitter, LinkedIn, facebook and many more. However, people are more prone to using facebook as it is the oldest social networking site and it is also very popular.
So, how can an entrepreneur make use of facebook psychology in order to drive or attract more traffic to his or her business site? Well, here are few convincing tricks that one can use.
To understand the psychology of using facebook one will have to understand the fact as to why people generally comment, like, and share things on facebook. By understanding these facts one can certainly figure out the type of content, can be written and which type of people will basically like, comment and share these contents with others.
Why Do People Generally Give Likes, Comments And Share On Facebook?
It is a common notion that facebook basically taps the pleasure center in the brain. People are generally happy when they log onto facebook. That is the reason why you can notice various positive psychological reactions like pupil dilation. However, the reason for pressing the like button on facebook is to signify a positive feedback to the post or the image that is shared.
Studies clearly show that near about half the percentage of people generally like posts at least once a day, whereas near about 30 percent of the people are in the habit of liking a post several times per day. Apart from that, it is quick and easy nod for conveying a positive message for the post or event. It is also the best way to convey one’s thought process. Studies clearly shows that approximately 55000+ people based on the type of posts they like one can figure out whether they are straight or gay, republican or democratic, female or male, and also their age variation.
There are also other factors that are taken into consideration for liking a facebook post, image, or even a page like coupons, favorite brand, and updates.
Near about 40 percent of the people generally like pages because of discounts and coupons that are available. Apart from that near about 39+ percent of people generally give likes because of the regular updates. Near about 25+ percent of people shares their lifestyle, interests, and other things on facebook.
The reason as to why people like to comment is because they are looking to share their viewpoints. Thus, keeping all these things in mind one can certainly prepare their contents according to that.
Here is a great infographic by bestmastersinpsychology that depicts how Facebook has impacted our lives since its inception.