What is the strategy that you have formulated for your website ranking? Do you just aim at the keywords or tend to focus on the amount of traffic on your website too?
Keywords are undoubtedly important for the SEO ranking. However, if a keyword is incapable of increasing your traffic then there is no point ranking a website based on the keyword. There are various techniques to improvise the conversation the rate optimization effort. Conversation Rate Optimization is the way to increase the prospective customers of a website. The user who have been passive turn to active over time who purchase the products that you offer or get engaged with the content that you provide.
Here are some guidelines for you to optimize your SEO ranking.
Perform an extensive research
Make sure that you do a perform a research for the increasing the traffic on your website which popularize which in turn will improve the ranking of the site. Research on the type of audience you need to target that will benefit your business. The keyword that you will use should be relevant to the field of your business. The content that you provide has be absolutely unique and interesting. The customers relate to it and should in no way feel fatigued while reading it.
Concentrate on the headlines
The H1 tags that you provide on website should be clear to the audience. It should be such that it is able to capture the interest of the audience. It should be also rich with the chosen keyword. The headline is the first thing that a customer notices when they are looking up for some information on Google. A minute change in the headline can bring about change in the conversation rate.
Optimize your content
The content of the website should be composed strategically. The keywords that are being used in it should be consistently placed throughout the content. The content should speak about the benefits that the site will provide the audience with. Try to grab the attention of the audience in a smart way.
Highlight important information
Ensure that the website highlights those contents that are important and place those contents above the folds. The texts should be inspirational, creative and interesting.
Enhance social interaction
Include such items in the websites like buttons for haring the contents on social networking site, review sections, rating and the comments from the viewers. This will improve the traffic of your website and will help you acquire potential customers.
Improve the structure of the website
The structure of a site is a very essential part of a website. It should be such that the audience can easily understand and browse through it. in order to increase traffic increase internal editorial links.
Improve landing page performance
Analyze the landing page properly and find out the weak spots and see to it if there is some suggestion for improvement. This way you will be able to avoid pogo sticking and hence, achieve more traffic on your website.
Speed up the website
The speed of the page loading is an essential factor that determines both the ranking of the website as well as the user experience. There are various tools to test the performance of your website.