Mobile SEO in 2018

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Mobile SEO in 2018

The end of 2017 and the development of trends through the years give the prediction of what is to come in 2018.

According to Statista, an online statistics portal, there were only 1.57 billion smartphone users in the world in 2014 and 2.32 billion in 2017. The number is expected to grow up to 2.53 billion by 2018 worldwide. That’s 110 million users more this year. Fluent also conducted a survey on the usage of smartphone versus other devices and it shows that people spend 55 percent of their time on their smartphone, 14 percent on desktop PC, 12 percent on laptop, 8 percent on tablet, 4 percent on gaming consoles, and 7 percent on other gadgets like e-book reader and so on.

Looking at the statistics alone, anyone can tell how smartphones have been greatly affecting our lives.

Another surprising statistics is what device people make their online purchases most, and according to Fluent, 54 percent of people do it on their smartphones.

The rise of PWAs

PWAs, or Progressive Web Apps, are web applications that are regular web pages or websites but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of mobile experience. The term first came from Google Chrome engineer and is now used to call a type of apps that let users use them like native apps on their native OS without having to download a bulk of data. According to Google developers, these apps are progressive because they work regardless of browsers, responsive because they can fit into any type of screens such as the smartphone, tablets, and more. Some of these apps are even connectivity independent which means these service workers can still work even when they are offline. They aren’t really apps but their user interfaces work like apps do. They are very easy to use. These apps are also easy to update because of service workers and they are safe to use because they use HTTPS. They are highly discoverable because you can even search them through search engines. They also work with push notifications to allow re-engagement. Lastly, they are so accessible because you don’t have to download them like an app with too much data on your memory because they are linkable and downloadable at the same time.

Some examples of Progressive Web Apps from Google are Google Commute, Google Traffic, Google Driving, Google Sports, Google Dining, Google Weather, and Google Translate. (They are mobile-friendly websites that can optionally be downloaded as apps that can occupy the whole screen of your phone or tablet minus the annoying web address tab and function buttons below.)

Your site and PWA

Recently, Safari has announced that there will be changes on how it will support web links including PWAs and it can also be treated as a significant development for Apple when it comes to online support versus Google. This means that once the protocol of Google Chrome and Safari on providing web results based on the availability of native apps and PWAs has been established, it could mean a great thing for your website if your website has PWA or is mobile friendly.