Are you aware of what your prospective client search for on Google? Do you want to find that out so that you may be able to create content that the clients will find helpful?
Researching for a keyword is an important part of successful SEO stratagem. You need to place yourself in your client’s position to understand the thought process of your clients when they use the Google search engine to look for your products. Creating a website is not enough; you also need to be visible in the search engine and the first step to that is keyword research. Following are some guidelines regarding the keyword research:
Understanding the importance of search
It is very essential for you to understand search matters both for your business and customers. Search is quite profitable for the business as more and more people become aware of the products and services offered by you. Search is conducted universally. Most of the people are now accustomed to searching products online through search engines. According to a survey they do so at least once in a day. Global search that is conducted each month saw Google alone amounting to billions of searches. The search is a competitive field because most of the time the viewers tend to stick only to the first page and never scroll past that.
Perceive how to make a good keyword
You should try and determine the type of keywords that are good for the local search. The length of the keywords should be around two to four words. They should be providing information on the location of the business and must be relevant to the product and services that you offer. The terms should be easily discerned by the viewers and hence you must take care to avoid technical words.
Have long-tail keywords
The keywords should be very specific. Most of the popular keywords come from long tail keywords with 2-4 specific words or phrases. The ranking process of popular keyword is relatively slow and you also have to compete with several other sites. Taking the help of long-tail keyword you can improve the ranking of your website. This will also help you to reach out to customers who are keen on acquiring your product.
Find your target keywords
Make a list of the terms that are related to your business and to the type of queries that your customers have. Take the help of the Google Search bar to find out new type of keywords and find the viewers you are ranking for your target keywords. Validate the popularity of the keyword from time to time with the help of the tool called Google Trend.
Compare your keywords
Compare your keywords with your contemporaries. However, take care not to copy them, try to find the places they have overlooked and form your keyword list according to that.
Use keyword tools
There are several free tools made available by Google which can be used to determine the type of keywords that could be beneficial for a website.