You can ask any SEO professional and all of them will agree on one point which is that it is nearly impossible for anyone to perform Search Engine Optimization without any tools. SEO software makes it easier to complete the job at hand and at the same time, it becomes a faster process. You will be able to find a large number of SEO tools in the internet which can take care of each aspect of optimizing a website. These tools can help you optimize the website at each level including research of keywords and analysis of the SEO results.
While there are many SEO tools in the internet, you will have to pay for using most of those services. There are a number of free tools as well which can be as good as the paid ones.
Google AdWords Keyword Tool
Keywords are the most integral component of any SEO process. That makes it incredibly important to be able to locate the correct keywords that can help the website reach the top of the Google search page. It is of course possible to devise the keywords on your own but that does not necessarily mean that those keywords will work. The keywords people use to conduct searches in Google might be very different from the ones that you devised.
It is for this particular reason why people use Google AdWords Keyword Tool. This tool can help you identify the correct keywords for your website and it can also show what competition is present for those keywords. You will also be able to see an estimate of the traffic volume for those keywords. This tool can even suggest the popular keywords.
XML Sitemap Generator
Sitemaps can help index all the webpages of your website and ensure that the search engines can crawl and traverse through all of them. A search engine tracker or spider can use the sitemaps to quickly locate the updates in the website. Even people will be able to navigate the website much faster if there is a sitemap. The XML Sitemap Generator can help you build sitemaps in XML or ROR which can then be submitted to search engines like Google and Yahoo.
Rank Checker from SEO Book
A tool that can check the rank of your website will be important to understand whether the SEO process is working as expected. The Rank Checker tool from SEO Book is one of better tools in the market for this purpose. It can be used a plug in for the Firefox browser. The tool can check the ranks of the website in the top three search engines, namely, Google, Bing and Yahoo! You can even export the data which you have collected.
Links are important when conducting a SEO process. If you manage to include more and better quality links in the backlink profile of the website, you will find that the ranking of the website improves significantly. Backlink Watch can help you check the backlinks of the website online. You will be able to notice the sites are linked to your page along with other useful data.