One of the main challenges of SEO is its absence of clarity. The search engines never reveal their algorithms, and hence SEO is actually a game of the best practices. You can always experiment by trying out which SEO strategy works best for your website, but eventually, your overall SEO strategy will be a combination of art and science.
Common SEO Myths
- Guest Posting is Bad: This is the newest in the list and details the ways in which people have misused the art of getting guest posts to get links to your website. However, it is foolish to translate this idea into the concept that any guest posting is bad. Guest posts work well if you are looking for SEO, but they are bad if SEO happens to be your only goal. Any SEO impact can be a side effect than your primary goal.
- Page Rank Matters: The infamous PageRank of Google, named after its co-founder and CEO Larry Page is the 1-10 ranking of the total popularity of any website. If the number is bigger, the number is higher. Previously, this was what bothered the SEO experts. Today, the algorithm is not affected by a single indicator. PageRank is as important as context matter and relevance.
- Website Submission to Search Engines: The recent myth is that websites need to be ‘submitted’ to the search engines. This was the case, say 10 years back, but today if your website has any connection with another one, it will be discovered by Google. Being indexed is very different from getting a higher rank, although that first step is not helpful anymore.
- Google Wants Keyword Rich Domains: In the past, Google appeared to put an extreme emphasis on keywords in your domain name, such as the URL. This is not the case anymore. The focus has shifted on website relevance, more than the presence of keywords on the domain name.
- Google’s Search Results are Broken: The most popular myth here is that Google has a problem with their search engine, but this claim has no semblance with reality. Their market share in the US is pretty steady at 67.6%. Globally, in most countries, their market share remains at or above 80%. Indeed, there is no major threat being faced by Google’s search business.
- All You Need is Videos: While a few websites do well with a lot of video content, you should think about their limitations. For one, their audience is limited. If videos are blocked at the workplace, businesses can potentially lose clients. While videos play an important role in conversions, make sure they are backed with non-video content too.
- Good SEO is Trickery: While some SEO experts try tricking Google, this is not the best way to provide good and lasting SEO. In good SEO, you need to create a relevant and informative website, with great user experience and encouraging the distribution and sharing of good content for generating organic publicity and links to your website.