When Does Link-Building Start To Work?

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When Does Link-Building Start To Work?

Link-building is the corner stone of any SEO strategy. At it’s core, it’s the essential way of getting a company up on the search engine results pages (SERP). Yet, few people actually talk about how long it takes, or why it works at the rate it does?

In reality, it’s a little more complicated and will depend on a websites current position. Let’s take a closer look at how it works. Developing and creating great links is one of our SEO services here at lowcostseo, so we have first hand experience when it comes to understanding the rate of success.

How Fast Does Link-Building Take?

Ultimately, it’s not the speed of link-building that matters, more so the extend of the link building. Google uses various factors when it comes to organising the SERPs listings, with the number of links being one thing. But it also takes into account the quality of those links, including additional factors such as the domain authority and relevance of the websites in question.

Of course, at the same time, it penalises or ignores ‘spammy’ links and additional links on the same page. This is why mass-commenting one a website or forum doesn’t work. It doesn’t work for the reader and Google’s algorithms are in-line with this philosophy.

Rating The Competition

What is important, then, is the competition above you. Put it this way, if you have 200 great links to your domain, but the website immediately above you has 400, an additional 50 links won’t make a difference, unless there from exceptional sources. When you have so many companies trying to position their website, speed becomes a question of relativity. Generally speaking, this competition is rather close on SERPs close to page one, where a large amount of links are needed. On page 10 or 15, on the other hand, its easier to move up and down, due to closer differences.

Of course, throughout all this, Google is updating its algorithms. As part of this development, Google often tries to better define what is a ‘natural link’, compared to a link for SEO purposes. A link that offers great content and is relevant will be favoured over one that doesn’t for instance. Yet, this always changes, and some times links can gain – or lose – value over night.

Can We Speed It Up?

Since speed is relative, is there a way to go ‘faster’? Technically, there are methods that can make your website’s SEO changes create a greater impact, such as proper indexing. Indexing involves files to help the googlebots that crawl through your website. As it implies, it’s an index, and Google’s scripts will prioritise this when they see on, rather than waiting for your results to have a slow ripple effect in Google later on.

Encouraging Natural Link Developments

Similarly, one might also want to consider encouraging links to develop naturally. When you have great content, for instance, people will link to you. If your website is worth sharing, people will share it. There are many methods to get the word out there, such as social media and other online marketing techniques. Yet, in time, a truly great website may begin to take care of itself.

This is why a well-rounded package is always recommended, and why lowcostseo offers numerous services, including link-building. You can find out more about the packages we offer here.