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A restaurant can improve its business significantly by having a website. The number of people that use the internet to search for information about restaurants is increasing on a daily basis. The increased use of smartphones and tablets has made it all the more easier for people to search about restaurants while on the move. This has led to the creation of a huge of volume of traffic searching for restaurants. However, simply having a website does not ensure that this volume of traffic will find the restaurant. SEO is important for restaurant websites.
The primary facet of Search Engine Optimization is keywords. Without the utilization of the correct keywords, it is impossible for the website to achieve a good rank on search engines. Be that as it may, keywords cannot be implemented in a website unless the proper ones have been identified. The keywords for a restaurant website should be related closely to the restaurant. Identifiers such as location and cuisine are excellent options for keywords and they can be merged together in some cases. Customers search for restaurants using certain keywords more often than others. These keywords should be identified and then used accordingly. The keywords can also be related to the services provided by the restaurant like home delivery or takeaway.
The title tag will always be the first thing to be noticed by a person in any search engine results page. It is also one of the most important things in SEO on-page, the other important elements being the meta-description and the content of the page. The title tag should not be more than 70 characters in length. In order to ensure the maximum effectiveness, the title tag should follow a certain format. The main keyword should be placed in the beginning followed by the secondary keyword. The name of the brand or company should be placed at the end.
The meta-description is simply an extremely short summary. A concise description of the business is present in the meta-description. The length of the meta-description is ideally around 160 characters. It is not important to include keywords in the meta-description. It should however be relevant. The major reason behind the usage of the meta-description is to attract the attention of the people while viewing the search engine results page. This is why the meta-description should be relevant to the website.
The presentation of the website is important for aesthetic purposes. However, it can also increase or decrease the interest of the visitor on the restaurant itself. Pictures play an important role in improving the aesthetics of the website. At the same time, the pictures can help improve the SEO of the website. All the images of the website should be coupled with alt-tags to help in searches. It is possible to add the alt-tags with HTML or other CMS systems such as WordPress. People do conduct image searches while looking for restaurants. It will be possible to attract this traffic with the images in the website.